When you go to your local brewery or bar, the first thing you look at is the beer menu. What do they have on tap that is going to taste good? Once you have settled in, you usually take a look at the upcoming events. Who’s playing and how much will it cost to get in? Is there anything else coming up? A Potlucl? Some Beer Geek Trivia? What you generally don’t see too much of is a a fundraiser.
Left Hand Brewing has been in Longmont since 1993 and they have been part of the community in a big way. This last summer alone, they gave back to several local organizations including the Longmont Humane Society, Bicycle Longmont, and the Longmont Symphony. They hosted a benefit for the High Park Fire, benefited many national organizations like Bike MS, and helped their neighbors in need through the Leukemia and Lymphoma Society. They raised over $275,000 in 2012 alone! Even though these events are a great way to show off their beer, they are also a great way to connect with the community. From the president of Left Hand, Eric Wallace :
“We started giving back to the community from our earliest days. It’s our belief that it is the right thing to do, so we do it and we did it back then. We also believe that what goes around comes around and contributing to building a better and stronger community makes us better in the end.”
What we do know about Left Hand is that they are much more than a brewery, they are a community beacon. Being part of the community is part of the core values of the Longmont based Left Hand Brewing Company. When I asked Josh Goldberg, Left Hand Employee, how they choose causes, the answer was pretty simple. He said it was about choosing events that hit close to home and carried a lot of passion and belief behind them. For Josh, it is definitely about helping those who need it most. Josh has always been quick to see and need and try to help whether it is for the earthquake is Haiti or for a local Fire Department needing support during a dry Colorado summer. When I asked Josh what his favorite event was, he let me know that it wasn’t one that was dollar driven. His favorite event was the toy drive for OUR Center in Longmont. Helping Santa hand out toys to kids who wouldn’t have seen anything else was enough to put a smile on his face.
In 2013, Left Hand has a lot of great events planned. They will once again be at the helm of Leftapalooza, a music festival to benefit charity, and Longmont Oktoberfest, a community event to celebrate all things Longmont (including the beer). The staff will also be introducing a Summer Concert Series as well as the Hops and Handrails event, to benefit A Woman’s Work, SOS Outreach, and Colorado Brewers Guild, coming up in March which will include almost 20 craft breweries, including all three from Longmont!
What you can take from Left Hand is that being a brewery is more than just being about the beer, it is about being part of something bigger. From Eric Wallace “ Giving back and doing the right is as fundamental to our business operations as brewing great beer!” With great influence and outstanding beer comes great responsibility to be part of your community. As Left Hand grows, so will their outreach and events to support the local community.
If you know of a cause in need, how do you get noticed? How do I get in touch with Left Hand to let them know? Many events are still in the planning stage. If you know of a charity of cause that is need of a little help, you can contact Josh Goldberg at firstname.lastname@example.org. While they can’t support everyone, they are happy to consider the application!